work
Featured work
ROCA
After a relationship of 8 years collaborating in the development of different applications and digital products, Roca relies on Redbility for the development of its ecommerce 3.0, the core of its digital strategy. A website that allows to scale and adapt to the different subsidiary brands of the group with a strong international component (multi-language […]
KFC
In Spain, KFC faced a significant challenge as it was perceived as an irrelevant brand, with declining sales and diminishing brand awareness. Despite its history and global presence, it lagged far behind competitors like Burger King and McDonald’s in the competitive quick-service restaurant (QSR) sector.
Telefónica
“Windows to the Future”, inaugurated in 2024 for Telefónica’s centennial, merges art and technology through the work of six international artists. The exhibition speculates on alternative futures, blending social, cultural, environmental, and technological aspects to rethink how we imagine the future.
Grupo Más Móvil
GrupoMásMóvil entrusts us with the digital communication of 12 brands, including Yoigo, MásMóvil, or Virgin, to build their digital presence in a category as price-sensitive and aggressive as telecoms. The biggest challenge: reaching new audiences for each of the brands through performance capable of building brand awareness throughout the entire funnel.
FCB
PS21 Barna and LCC were chosen as partners to lead a change in strategy and model, to boost the entire digital ecosystem of the brand and become a benchmark in the sector. Building an Own Media, capable of improving its positioning and results both on Social Media and Inbound Marketing.
Bellota
Bellota was acquired by a large investment fund, and the company decided to focus on design as a core element of competitiveness and business generation. Lúcid was chosen from over 50 design agencies to be the partner that would accompany the company through this strategic change.