PS21 Barna and LCC were chosen as partners to lead a change in strategy and model, to boost the entire digital ecosystem of the brand and become a benchmark in the sector.
Building an Own Media, capable of improving its positioning and results both on Social Media and Inbound Marketing.
Creating a digital ecosystem transcends mere online presence; it's about fostering a vibrant community, facilitating meaningful conversations, and providing engaging entertainment. This new paradigm shifts focus towards building a Top 3 hierarchy that places community at the forefront. By nurturing a sense of belonging, encouraging dynamic interactions, and delivering captivating content, we aim to create an environment that resonates with users on a personal level. This holistic approach ensures that each aspect - community, conversation, and entertainment - works synergistically to enhance user experience. The goal is to not only attract users but to cultivate a loyal and active community that actively participates, shares, and grows together. This strategy embodies the essence of a digital ecosystem that is alive, responsive, and continuously evolving, setting a new standard for how brands interact with their audience in the digital age.
01
Proposing a new communication model.
02
Introducing Barça Innovation Hub
03
Establishing a Channel Architecture
More than 500k followers
221% more interactions
127% increase in CTR
881% more impressions