About us

Our purpose
& mission

To transform society, companies, and brands with the power of creativity.
We nurture and apply creativity to transform companies and contribute to the evolution of society.


Madrid & Barcelona



Jungle is born in response to the New Era of Creativity.

With our people-centric model, we create unique specialized solutions around our client’s business challenges, by applying creativity across the entire company experience.

Jungle is a collection of entrepreneurial companies, each with their own start-up mentality, personality, and leadership. All our companies have business autonomy and go-to-market freedom – a key ingredient to our growth.

Commitment to continuous growth and improvement

In pursuit of sustained growth, our Ecosystem has strategically positioned itself on three foundational pillars: Programmatic M&A, Jungle Business System, and Combinatorial Synergies among our companies.


Programmatic M&A

  • Through a Programmatic M&A we are on constant lookout for one-of-a-kind entrepreneurs and businesses aiming to enhance our market presence and capabilities.CTA to “join our ecosystem”


Jungle Business System

  • Jungle Business System serves as the backbone, ensuring operational efficiency and cohesion across our diverse portfolio.


Combinatorial Synergies

  • Fostering synergies and collaboration among our group companies, we leverage the power of combinatorial innovation to unlock new opportunities, drive competitive advantage, and propel our collective success into the future.

Connected companies

PS21 is a creative agency that connects business and society through creativity. Society needs good companies to evolve, advertising is not enough, companies need to go at the speed of culture.

PS21 designs creative & strategic brand platforms & 1000 days plans to help its clients to stay relevant, grow economically, and create a positive impact.


True is a PR creative agency that combines creativity and credibility with the firm conviction to transform public relations and the goal of making ideas the primary focal point. Its objective is to generate meaningful and lasting conversations between brands, mendia and society, leveraging imagination and innovation.


ES3 is a digital agency. We facilitate the communication of brands with new audiences, applying strategy and creativity in the generation of digital marketing and communication.

ES3 executes projects via digital channels and focuses on the development of the brand’s social interactions with customers, prospective customers, and society as a whole.


Redbility is a strategic design agency founded in 2004 with experience in the design of products and services with the objective of increasing the business and brand value of its clients, both national and international.

Redbility offers services in Strategic Consulting & Research, Innovation and Digital Transformation, Product and Service Design and Brand Experience.


PINK is a project-basis strategic & creative boutique, with offices in Madrid and Milan, that specializes in creating bold & high-value brand narratives.

PINK focus on the creative transformation of businesses. Its purpose is the creation of value. Since its inception, PINK develops key strategic and creative international projects.


Invisible is a cultural research and futures design laboratory that aims to explore alternative narratives and frames of reference to expand the collective imaginaries of brands and organizations and thus extend the range of possibilities.

The lab works on applied imagination for the creation of future scenarios, narratives, strategies, ecosystems of experience and identities that help to mutate and reframe the corporate world.


PS21 Barna is a creative independent agency that believes in creating a positive impact through innovative ideas and memorable narratives.

PS21 Barna builds brands connecting them to the people and pop culture at digital and tech speed. A mix of PS21 with Barna local flavour.


Libero is an editorial project about football and culture. Football is the starting point to share stories about humanity, because as its motto says: when they explain it through football, you get it. That is where the originality of Libero lives, using the values of the sport to analyse society. Libero has been publishing its issues for 10 years, accumulating experience and prestige among its wide community of readers.


Lúcid is a design agency that combines research, strategy, industrial design and digital design to create planet and user-centric products and experiences.

With more than 40 international design awards and more than 750 projects launched on the market, Lúcid empowers organizations to reach excellence, growth, and distinction through global design strategies.


Líbero Creative Club (LCC) is a creative agency specialising in football that tells exciting stories about football, brands and people.

Formed by a team of journalists, writers, designers, and content creators, LCC connects football, brands and people through strategic consultancy, content and product.


MeMe is a social-first creative agency engaged with organic brand building from social conversations.

Its bet on reinventing the process, starting by banishing the figure of community managers, has led to numerous award-winning successes at festivals such as Cannes, Eficacia, Ojo, Sol or the CDC.


Milú specializes in technology consulting, development, data analytics, and digital marketing, focusing on delivering high-quality and evolvable tech products and fostering long-term partnerships.

The firm emphasizes seniority and adaptability in various technologies to meet client expectations.


BUM is a creative agency based in Barcelona. For 30 years, it has worked on some of the most memorable, and culture-rooted campaigns for both public institutions and brands in Barcelona.

BUM offers advertising services, online marketing, branding, and social media.


Liquid Lab is a consultancy specializing in fast business prototyping, founded in 2017 in Barcelona. Its focus is on project validation using data and a proprietary methodology to test value propositions, minimize risks, and support the implementation of advanced technologies.


Backstory Timeline

In 2018 we closed an advertising agency to create PS21.
Since then, we have grown from a creative company of 40 people to an ecosystem of 12 companies and +300 people working in communication, industrial design, advertising, PR, strategic design and futures design.



Launch PS21, an advertising agency that connects brands and society through creativity.



Acquisition of ES3, a digital marketing agency boosting our digital capabilities.


We acquired Redbility, a Strategic Design & Business Innovation Agency, to reinforce the consulting and design part of the digital products & services.


Launch of True., a Creative PR Agency, aiming to bring innovation to a mature and established industry.



Significant milestones by winning the prestigious BBVA account and McDonalds with PS21 and True PR, respectively.


Despite the challenges posed by the COVID-19 pandemic, the agency experienced notable growth, particularly in profits, showcasing resilience and adaptability in a challenging business environment.



PS21: Recognised in Scopen Study as 1st Exemplary Independent Agency and Top 10 Global Independent Agencies


2nd Global Agency and 1st Indie at Premios Eficacia.


Significant transformation as we re-branded our ecosystem to Jungle, with PS21 assuming the role of creative agency.



Debut on Euronext, Paris.


Acquisition of Pink, a creative advertising agency with offices in Madrid and Milan.


Integration of Invisible e Jungle, a cultural research and futures design studio.


We strengthened our digital capabilities and presence in Barcelona with the acquisition of Full Circle Karma. In November, FCK is renamed PS21 Barna.


PS21, 1st Spanish Independent Agency at Cannes Lions International Festival of Creativity.


Acquisition of Líbero, a culture and football magazine.J21 and Líbero collaboratively launched Líbero Creative Club, the first creative agency specialized in football.


Acquisition of Líbero, a culture and football magazine.


Eficacia Awards: Jungle collects 6 awards (3 golds, 2 silvers, 1 bronze) with 3 different companies (PS21, True & PINK). These awards recognize the result of creativity in the commercial objectives of advertisers. PS21 becomes the creative agency of the year.


Jungle and Líbero launch Líbero Creative Club, the first creative agency specialising in football.



We launch MeMe, a social-first creative agency.


Jungle becomes a B Corp company.


We open our Jungle offices in Barcelona.


PS21, for the second consecutive year, has been named Creative Agency of the Year at the Eficacia Awards.



Financial Times includes Jungle among Europe’s fastest-growing companies.


Acquisition of the tech consulting firm Milú.


Acquisition of the creative advertising agency BUM.


Acquisition of Liquid Lab, a consultancy specializing in fast business prototyping.

Management team Connected companies

Agustín Vivancos

Beatriz Arce

María Davila Fernández

Jacobo Pérez del Pulgar

Jessica Martín

Andreu Goma

Rebeca Queimaliños

Rebeca Rodríguez

Founder & CEO

Co-Founder & Group General Manager

Finance Director

Co-Founder & Corporate Development Director

Corporate Strategy Director & Chief of Staff to CEO

Integration Director

Comms Director

Head of People