News

PS21 develops the new strategic communication platform for the El Corte Inglés

The launch of a new strategic communication platform for Supercor, Hipercor and Supermercado El Corte Inglés is PS21’s first project for El Corte Inglés. The Jungle creative company launches What do you need today?, a project that aims to resignify the concept of shopping from an emotional and functional perspective focused on the needs of customers in order to increase store traffic.

 

The project is based on the value of satisfaction and brand experience and aims to transmit the unique positioning of El Corte Inglés for its varied offer, quality service and competitive prices. The claim “What do you need today?” will backbone the communication of products, categories and services at any time of the year. The platform will function as an umbrella for the group’s three main brands: Supercor, Hipercor and Supermercado El Corte Inglés.

 

 The platform is characterized by the introduction of a new visual line, clean and simple, and projects quality, order and cleanliness, in line with the image conveyed by its supermarkets. This first phase also builds an elegant yet approachable brand tone.

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Jungle

Jungle acquires technology consulting firm Milú

Jungle acquires the technology consulting firm Milú to increase the portfolio of services and assume the role of strategic partner for digital transformation and process automation of companies in the ecosystem. Founded in 2010 by Álvaro Poyales, Jaime Herencia and Javier Pérez Solero, Milú focuses its activity on the conceptualization and development of digital products, […]

Apr, 09 . 2024

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Jungle

Jaime Bisbal, Managing Director of Invisible

Jaime Bisbal joins the research and design company Invisible as managing director for the creation and implementation of a strategic and business development plan for the company. He will work transversally and with a multifactorial approach in a key moment of expansion of the Jungle ecosystem.  Jaime has seventeen years of experience in BBVA, a […]

Apr, 04 . 2024

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Jungle

Andreu Gomà, Integrations Director of Jungle

Andreu Gomà joins Jungle as Integrations Director to manage the integration process of the companies that join the creative ecosystem and promote synergies between agencies, a key role for the stage of inorganic growth in which Jungle is immersed. The functions of this position will be divided into four areas: execution of onboarding, dynamization of […]

Apr, 02 . 2024