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PS21 develops the new digital campaign for Movistar Plus+ platform

PS21 has developed the new digital campaign for the Movistar Plus+ platform. Tienes mucho que ver con Movistar Plus+ is the concept that permeates the entire digital strategy and aims to communicate the universal access to the platform’s content for any user, whether or not they are Movistar customers.

The strategic challenge consisted in transmitting the new transactional offer of Movistar Plus+, available since August for all users regardless of whether or not they belong to the Movistar operator, for 14 euros per month. For this, PS21’s creative team developed a simple and elegant digital line focused on brand positioning, accessibility, quality, price and variety of the platform’s content.

 

The pieces, on air since August, have had different adaptations in digital -brandays, banner campaign and pre-roll videos- with the aim of generating notoriety, highlighting the platform and being considered by the general public. The concept Tienes mucho que ver con movistar Plus+ has also been adapted to the ATL campaign that has been on air during September and October.

 

‘The direct assignment of a project for Movistar Plus+ has two readings: firstly, pride that PS21’s creative trajectory has caught the company’s attention and, on the other hand, the responsibility and, of course, commitment, which involves launching a new project for such an iconic brand’, according to Beatriz Arce, CEO of Jungle

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Jungle

Jungle acquires technology consulting firm Milú

Jungle acquires the technology consulting firm Milú to increase the portfolio of services and assume the role of strategic partner for digital transformation and process automation of companies in the ecosystem. Founded in 2010 by Álvaro Poyales, Jaime Herencia and Javier Pérez Solero, Milú focuses its activity on the conceptualization and development of digital products, […]

Apr, 09 . 2024

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Jungle

Jaime Bisbal, Managing Director of Invisible

Jaime Bisbal joins the research and design company Invisible as managing director for the creation and implementation of a strategic and business development plan for the company. He will work transversally and with a multifactorial approach in a key moment of expansion of the Jungle ecosystem.  Jaime has seventeen years of experience in BBVA, a […]

Apr, 04 . 2024

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Jungle

Andreu Gomà, Integrations Director of Jungle

Andreu Gomà joins Jungle as Integrations Director to manage the integration process of the companies that join the creative ecosystem and promote synergies between agencies, a key role for the stage of inorganic growth in which Jungle is immersed. The functions of this position will be divided into four areas: execution of onboarding, dynamization of […]

Apr, 02 . 2024