The Oracle: Foresight and Strategy Observatory
BBVA's digital leadership demanded a long-term positioning that was coherent with a constantly changing society. From Invisible, we accompanied the organization in understanding this new context and transforming uncertainty into strategic decisions.
Social evidence as a strategic asset
We developed a consulting process based on knowledge triangulation, combining desk research, field ethnography, and expert sessions to detect signals of social and economic change.
Test text
Scenario work was the key piece for reaching strategic conclusions; enabling the bank to create a robust value proposition that makes sense in any possible future.
Social evidence as a strategic asset
We developed a consulting process based on knowledge triangulation, combining desk research, field ethnography, and expert sessions to detect signals of social and economic change.
Scenarios that now govern the company's strategy
Through a futures design methodology, we transformed these findings into distinct ten-year scenarios, enabling BBVA to develop products and services with a robust positioning that anticipates consumer needs. We delivered a catalog of products, services, and tactical roadmaps that have already materialized into real bank initiatives.
A foresight and strategy observatory guiding business vision
The Oracle functions as a strategic conversation asset that increases the influence of creative departments in the executive committee, ensuring that the consumer voice and sustainability guide the new national positioning.
