From Startup to Hair Health Leader
Olistic had an innovative product—patented botanical formulations backed by clinical studies promising up to 56% reduction in hair loss within 3 months—but needed a partner to transform that idea into an iconic brand, launch a flawless online channel, and scale profitable sales from day one, positioning itself as the new benchmark category in digital hair health.
"I remember perfectly when I called Pablo Nueno and told him: 'something tells me there's gold in Instagram... How about I come by your office, you give me some samples and I circulate them among influencers?' On the first post we saw traction and knew we had discovered the success model."
Nacho Rodés
Record-time validation
The Olistic project was structured in 8 interconnected phases, executed in a full-funnel 360° approach combining brand creation, digital product, performance marketing, and omnichannel scaling. This roadmap, designed for an aggressive 9-12 month time-to-market, allowed moving from idea to a launchable MVP in under 6 months, with continuous data-driven iterations that scaled revenue.
Building a leading digital ecosystem
A multichannel strategy was executed that positioned the brand above historical competitors in Google searches and generated a social media movement with over 100,000 followers, enabling the company to raise a Series A of 6 million euros.
