10 Years Evolving ACCIONA's Digital DNA
ACCIONA faced the challenge of managing a fragmented digital environment composed of multiple applications and platforms operating organically but without a common strategy. Our intervention was not conceived as a one-off redesign, but as the construction of a structural and strategic foundation capable of aligning brand, business, and user experience across all institutional and service touchpoints.
The key insight was understanding that it wasn't about designing interfaces, but building a sustainable ecosystem over time.
A digital ecosystem built to scale
We began an audit process focused on organizing the information architecture and establishing a shared digital governance framework. From there, we defined common experience principles and consolidated a cross-cutting design system that ensures coherence and efficiency in every new initiative. This method has allowed us to scale the strategy from the global corporate website to complex sustainable mobility products, integrating the company's purpose into every digital interaction.
More than 70 joint projects
The result is a comprehensive and coherent digital ecosystem. The solution spans from the corporate matrix redesign to critical innovation and mobility platforms (ACCIONA Mobility), as well as self-management and emissions offset tools. Each asset has been designed to significantly improve the experience of a diverse audience — investors, B2B/B2C clients, and urban users — ensuring the digital infrastructure evolves at the same pace as the organization.
