Casa ISDIN: The New Temple of Dermocosmetics
ISDIN lands in B2C with a space that transforms skincare into a tangible, living experience with high retention. Lucid's work distills the brand's scientific essence to bring skin knowledge closer to a community of users who no longer just seek a product, but a sense of belonging.
Lucid's work conceptualizes, through digital experiences, the essence of ISDIN, its values, and the desire to bring skin science and knowledge closer to brand lovers, clients, and potential clients.
Designing from listening
We articulated a qualitative research process and strategic workshops to map the aspirations of ISDIN Lovers. The result is a conceptual universe where every corner responds to a latent consumer need.
A new standard in purpose-driven retail
The project redefines experiential space design by validating the physical point of sale as a strategic conversation asset. The methodology, grounded in user-centric research, demonstrates that it's possible to align business objectives with community expectations, taking brand narrative and phygital integration to an unprecedented level of execution in the sector.
Outcomes
