PS21 develops the new strategic communication platform for the El Corte Inglés

The launch of a new strategic communication platform for Supercor, Hipercor and Supermercado El Corte Inglés is PS21’s first project for El Corte Inglés. The Jungle creative company launches What do you need today?, a project that aims to resignify the concept of shopping from an emotional and functional perspective focused on the needs of customers in order to increase store traffic.

The project is based on the value of satisfaction and brand experience and aims to transmit the unique positioning of El Corte Inglés for its varied offer, quality service and competitive prices. The claim “What do you need today?” will backbone the communication of products, categories and services at any time of the year. The platform will function as an umbrella for the group’s three main brands: Supercor, Hipercor and Supermercado El Corte Inglés.

 The platform is characterized by the introduction of a new visual line, clean and simple, and projects quality, order and cleanliness, in line with the image conveyed by its supermarkets. This first phase also builds an elegant yet approachable brand tone.