PS21, creative agency of the year at the Eficacia Awards
Jungle creative ecosystem won on October 27th, 6 awards at the Eficacia Awards for three of its eight companies. The creative agency, PS21, with its work for KFC and CNIO, the creative PR agency, True, with its action for CNIO, and the digital agency, PINK with its campaign for FAD Juventud went on stage to collect the awards with part of the team. In addition, PS21 has been distinguished as Creative Agency of the Year in the XXIV awards, promoted by the Spanish Association of Advertisers (AEA) and Scopen. This is the first time that an independent agency has won this award.
PS21’s “Copypaste” and “Push Notifications” campaigns for KFC were recognized with a silver in the “Best Tactical Action” and “Community and Own Audience Building” categories, respectively. “Copy Paste” consisted of a website that allowed people to exchange fake recipes for chicken cooked according to the original KFC recipe by entering a link on the website that automatically converted the URL into a code to redeem at any of its restaurants. On ‘Push Notifications”, the strategy consists of sending push notifications from the KFC app combining fried chicken offers with random data. In addition, Jungle’s creative agency’s work for Colonel Sanders’ company was awarded a bronze for “Best brand building”.
Moreover, True’s space in Madrid’s Arenal street with scratch cards to highlight the importance of research in the fight against cancer for CNIO won a gold in the category “Recognition of the use of communication to promote research”. This is the agency’s first year at the Eficacia Awards and this award is added to the Grand Prix, gold, silver and bronze that this same campaign won at the WINA awards.
Another award won by the Jungle ecosystem was the gold in the category “Best NGO Campaign” with the campaign “Por no, porno” by PINK for FAD Juventud. The objective of the piece: to prevent the consumption of pornography among minors by framing a series of reflections and statements that describe the consequences, for teenage children, of the lack of dialogue and sexual education. This is the first award won by the agency at the Eficacia Awards.