PS21, Agency of the Year in El Sol

On Friday, May 30th, we took to the stage at the Albéniz Cinema in Malaga to collect the Best Agency of the Year and Best Independent Agency awards from El Sol, with 21 awards (4 golds, 11 silvers and 6 bronzes) for 8 projects and 4 brands. In March, at the Kursaal Conference Center in San Sebastián, we became the most awarded agency at the National Creativity Awards, and last October, we collected the award for Most Effective Agency—for the third consecutive year—at the Eficacia Awards.

In 1959, Ian Fleming wrote in his novel “Golfinger” that once is chance, twice is causality, and three times is a pattern. PS21 responds to the third hypothesis. The agency was founded in 2018 with one main objective: official creativity. It has been the focus ever since, and seven years later, it is indisputable that it has been achieved. The reasons are multiple and complex, but these are four irrefutable principles:

– Functional creativity: good ideas with business impact.
– Excellent execution: brilliant ideas exquisitely produced.
– Excellence: from a PPT to a Netflix blockbuster.
– Context: a well-oiled, diverse team operating at a fast pace. From creativity to planning, from planning to production.

Different Works isn’t a claim. It’s a methodology. And it works.