MeMe wins Ubisoft contest

MeMe, Jungle’s social-first creative agency, starts working with Ubisoft Spain after winning in competition against three agencies. The French video game developer has chosen MeMe to develop the digital strategy for TikTok and raise the profile to its international standards. Since the account was assigned in January, the ratio of views and engagement has increased from 3.6% to 17.88%, a figure that will stabilize as the profile gains virality and popularity. 

‘We are in the phase of activating the profile and will not be able to evaluate the results with perspective until the third month, but the initial results are very positive. Working with Ubisoft, which is a tremendously agile client, up to date on digital trends and willing to work 100% with the team is helping to accelerate the good results,’ according to Elisa Vergara, MeMe’s strategy director.

‘It is a privilege to be able to work with a brand that has given us such important video game sagas as Assasins Creed, Far Cry or Rainbow Six, among others. Their catalog gives us many tools to create relevant content and elevate the brand by connecting with the great community we find on TikTok,’ explains Stefano Marchesini, social creative director.

MeMe is a spin-off of PS21’s social department which, for the past four years, has been reformulating digital communication codes with clients such as KFC, AliExpress and Adecco. A strategy based on identifying, activating and squeezing brand assets to permeate conversations and, therefore, culture. The agency, led by Elisa Vergara and Stefano Marchesini, is formed by a team of digital profiles that know the social codes, whose role is to generate content for brands by joining the conversation in real time, key to stand out on a platform like TikTok.