Jungle launches Jungle Off-Site to turn its culture into products
Jungle, the creative consultancy launches Jungle Off-Site, a lifestyle brand created to extend the company’s culture by redefining its corporate assets and reinterpreting financial language. Jungle Off-Site is a project by the creative studio Capitalism, which uses fashion as a medium to make Jungle’s corporate values and personality tangible. Jungle, a consultancy that blends technology, design, and advertising, operates under the claim “everything but services,” aiming to build brand identity beyond the business itself.
The catalog features T-shirts with finance-inspired slogans such as “1% flow 99% cash flow,” “I love EBITDA,” “Fck phishing,”* and “Tax Season”; graphic reinterpretations of iconic client brands like KFC or PepsiCo redesigned through Jungle’s visual identity; and previously launched products such as the CD from the project “Negocio para tus oídos” (“Business for Your Ears”), a musical piece based on the consultancy’s financial results created in collaboration with the Reina Sofía School of Music. The e-commerce includes T-shirts, sweatshirts, caps, tote bags, editorial projects, and design pieces.
Jungle Off-Site is the physical translation of a mindset. Each product is a reflection of what Jungle represents. We’ve turned the consultancy’s intangibles—our values, personality, and attitude—into objects that strengthen our brand, business, and ability to attract talent. Jungle Off-Site is everything Jungle stands for, outside the consulting business, said Gema Díaz and Xosé Rodríguez, Creative Directors at Capitalism. The launch collection is now available at jungleoffsite.com , with products ranging from €15 to €125.
This e-commerce marks the sixth project by the Madrid-based studio, known for transforming ideas into physical or digital products. Capitalism debuted in December with The Uncomfortable, a 34-legged table designed to democratize the discomfort of Christmas dinners, and in June launched Tag Tee, a T-shirt featuring a transparent pocket for interchangeable labels—a playful critique of exclusivity, status, and the construction of identity around brands. Jungle Off-Site will release new capsules on a quarterly basis and will be promoted through Jungle’s channels and on the brand’s own website.
Jungle Off-Site is now available online on the web, where all pieces from the collection can be purchased.