Casa Jungle: strategic creativity from within
Applied creativity is the strategic foundation of Jungle. This is the origin of Casa Jungle, the consultancy firm’s new internal agency that emerged to transform Jungle into a culturally relevant brand through the corporate and whose mission is to apply creativity, coherence and consistency in every point of contact of the company: from company acquisitions and sponsorships to financial results.
The Casa Jungle project is led by Xosé Rodríguez and Gema Díaz, a team with a strong business vision and the ability to transform concepts into disruptive creative ideas. Graduated in Advertising and Public Relations from the University of Vigo, Xose has been art director at PS21 for the last four years. During his time at the Jungle creative company, he has developed projects for Worten, Líbero, KFC and Pepsi, with work recognised at Cannes Lions, the CdeC and the El Sol Festival.
Gema Díaz, a graduate in Journalism and Audiovisual Communication from the Carlos III University of Madrid and Master in Advertising Creativity from The Atomic Garden, joined PS21 in 2019 and has signed projects for KFC, Doritos, Revolut or, recently, the launch of Flamin Hot (Pepsico) in Europe, works also awarded at Cannes Lions, El Ojo or the Eficacia Awards. The team is completed by Elena Rodríguez, graphic designer expert in branding and art direction, Nic Ausió, digital manager, and Jesús Lozano in the production department.
‘Creativity applied to the corporate world is a field yet to be explored and, without a doubt, the best marketing strategy for a company that bets on and applies creativity as a founding principle. If we defend creativity as a business driver, we must know how to apply it to ourselves, in the way we communicate. We do not sell products but we do sell our services. We have a lot to say as a brand and doing it differently is our main objective,’ according to Gema and Xose. Casa Jungle is the tactical commitment to creativity as a strategic asset of the consultancy.
Casa Jungle began working in October 2024 with the launch of Jungle Carrier, an exclusive design piece created to transport Eficacia Awards and the creation of an ecommerce business model to communicate the acquisition of Liquid Lab, a company expert in testing online business models. The team is currently working on the conceptualization of the Annual Report, the launch of WeArtificial and a new Jungle technology company.