Barça Innovation Hub will work its digital strategy with PS21 Barna and Líbero
The agencies PS21 Barna and Líbero Creative Club started collaborating with the sports innovation center Barça Innovation Hub (BIHUB). The two Jungle agencies will work on the development of the Hub’s digital content strategy with the aim of boosting its digital ecosystem. For its part, the challenge of Libero Creative Club, with a strong editorial know-how, will be to develop relevant content focused on sports innovation and training.
The strategy will focus on nurturing the BIHUB’s Twitter, Instagram, Linkedin and website channels with content that makes innovation tangible through communication. In addition, a new visual code will be implemented for all the brand’s digital content. A team of seven people will work on the project.
‘Boosting and positioning the BIHUB’s brand and digital ecosystem hand in hand with PS21 Barna – a local creative agency, which feels Catalan, esteems the city of Barcelona and shares our values in terms of innovation, transformation and tradition – will mean a before and after for the Barça Innovation Hub, which transform the world of sport through knowledge’, according to Paloma Mikadze, director of digital content at Futbol Club Barcelona.
Collaborating in the design of a new digital communication model for such a cutting-edge brand as the Barça Innovation Hub is an incredible challenge for PS21 Barna, an agency with a strong local culture and with the aim of transforming businesses through creativity. The focus, from now on, will be to transfer and amplify their values and projects so that their work transcends even more’, Cesc Caparrós, Group Account Director PS21 Barna.
The creative company PS21 Barna opened an office in Barcelona last November after four years of business and creative success in Madrid. The project is led by Enric Nel-lo, co-founder, manager and executive creative director, and Jaume Leis, co-founder, head of art and creative director. The goal is to replicate the business model of its parent company with the culture and local identity of Barcelona.
Líbero Creative Club (LCC) is the creative agency of Líbero magazine. With a decade of experience contributing to the editorial prestige of soccer, Líbero launched in 2022 its creative agency specialized in soccer and sports. Since then it has collaborated on campaigns with clients such as Mahou, Pernod Ricard or Just Eat in collaboration with Jungle companies.
