Jungle installs a ‘vending’ filled with its Eficacia trophies to promote its new lifestyle brand
The consultancy Jungle has installed a vending at the Eficacia Awards Gala, held this Thursday at the Teatro Real, to present Jungle Off-Site, its new lifestyle brand that makes corporate culture tangible and reinterprets financial language through products.
The illuminated display case, located in the Salón Arrieta of the Teatro Real and measuring 202 x 100 x 100 cm, contained the 23 trophies the consultancy has won throughout the history of the Eficacia Awards —with PS21 named Agency of the Year for three consecutive editions. Two screens played, on a loop, the first collection launched by Jungle Off-Site, while 100 metallic cards were distributed to attendees, each offering a 20% discount code to purchase products on the brand’s website.
Developed in collaboration with the creative studio Capitalism, the project took advantage of the Eficacia Awards context to connect the brand launch with Jungle’s accolades and redirect the audience toward Jungle Off-Site, where replicas of the trophies are available starting at €990.
“Our goal is to create a brand that represents Jungle and reinterprets corporate culture. Selling our trophies is just one of the dozens of things we plan to do with the brand,” said Gema Díaz and Xosé Rodríguez, Creative Directors at Capitalism.
The three new trophies won at this year’s gala have been added to the Jungle Off-Site catalogue, joining the 23 previous awards earned by the consultancy. On the website, these trophies are showcased alongside the brand’s first collection, which features T-shirts with financial slogans such as 1% flow 99% cash flow, I love EBITDA, Fck phishing*, or Tax Season; reinterpretations of client logos like KFC and PepsiCo; and the CD of the project “Business for Your Ears”, a musical piece created from Jungle’s financial results in collaboration with the Reina Sofía School of Music.
Under the tagline “everything but services,” Jungle Off-Site transforms intangible concepts —such as culture, values, and personality— into physical products. In this context, the vending machine turns the Eficacia Awards —the most prestigious awards in the advertising industry, celebrating effectiveness— into collectible pieces and accessible products.
Jungle Off-Site is now available on the brand’s website, where all items from the collection can be purchased, and will soon be available in Jungle’s new offices.