Cristina Moyano, Chief of Staff at Jungle
Cristina Moyano joins Jungle as Chief of Staff to optimize the efficiency of the operations of the companies in the consulting firm’s communications cluster. Cristina will report to Beatriz Arce, Jungle’s General Manager, and her main objectives will be to lead coordination between teams, oversee the progress of strategic objectives, and strengthen the company’s internal structure. She replaces Asun Sela, who joins the compliance department.
With a degree in advertising and training from ESADE Business School, Cristina joins Jungle with over 15 years of experience in strategy and innovation departments at international companies such as Dentsu and IPG, leading projects for clients such as Coca-Cola, Banco Santander, Amazon, Spotify, IKEA, and Heineken. Her background combines business acumen, creative thinking, and leadership of multidisciplinary teams, and her strategic vision at Jungle will align operational efficiency with the consulting firm’s ambitious expansion plans.
“I’m proud to embark on this demanding project focused on ensuring strategy execution, anticipating challenges, and facilitating coordination between teams and projects in an invisible yet efficient way. I embrace the challenge, committed to continuing to learn, grow, and dedicate all my energy to Jungle’s unstoppable growth,” according to Cristina Moyano.
“Cristina arrives at a key moment to consolidate everything we’ve built and help us scale with greater structure and focus. Her experience in strategy, innovation, and global team coordination fits perfectly with what Jungle needs now: to grow without losing agility. Her addition allows us to strengthen operational efficiency without sacrificing the creative ambition that defines the communications area,” according to Beatriz Arce.
Jungle’s communications platform includes the companies PS21, PS21 Barna, MeMe, and True, and the addition of Cristina coincides with a key moment of consolidation and growth for the cluster. This year, PS21 was recognized as Best Agency of the Year and Best Independent Agency in El Sol magazine. It has been the most awarded agency in the latest edition of the National Creativity Awards, along with MeMe, and Agency of the Year at the Eficacia Awards for the past three years. Meanwhile, PS21 Barna has recently been recognized with two LAUS design awards. The vertical, led by Beatriz Arce, leads projects for clients such as IKEA, Línea Directa, Skoda, Fútbol Club Barcelona, PepsiCo, Hijos de Rivera, KFC, Tinder, Just Eat, and Beam Suntory.