Jungle21 (J21) has acquired creative boutique PINK. The transaction is part of the company’s inorganic growth strategy and is the third acquisition made by J21 after the incorporation of Redbility and ES3 and the first since its listing at Euronext. J21 has created a unique integration model that allows it to maintain a decentralized organization while preserving the independence of its members, by creating free collaboration links and intelligent synergies.
Founded in 2016, PINK has offices in Spain and Italy and has developed creative projects for companies such as Direct Line, Škoda, Verti, Beam Suntory, Mapfre, DYC, García Baquero, Chicco, Control, Poltronesofa or Alce Nero.
Germán Silva, Pink’s founder, will continue to lead the company within the ecosystem after having led creativity in international agencies such as DMB&B, Young&Rubicam, Armando Testa and Havas and founded companies such as Bárbara & Co and Pink. Silva has won more than 500 awards at festivals such as Cannes, Clio, One Show, D&AD, NY Festivals, Art Directors Club of NY, London Festivals, El Sol, CdeC and Laus. He is also vice-president of the Association of Creative Transformation (ACT) and founding member of Club de Creativos.
‘With Pink’s acquisition, a door opens for us in order to be able to offer the services of the J21 ecosystem to clients with interests in Italy’, states Agustín Vivancos, Founder and CEO of J21.
‘Our instinct, the way we understand creativity and business and our obsession for value creation integrates naturally with Jungle21’s purpose of helping companies solve their business challenges and create positive impact through creativity’, adds Silva.
Jungle21’s creative ecosystem was listed on Euronext Paris on March 4 in order to continue its expansion process. It is made up of 150 employees and currently consists of six independent companies: PS21, creative agency; True, creative communication consultancy; Redbility, product design and digital services consultancy; ES3, digital agency; and PINK, creative boutique. J21 was created with the aim of promoting a new company model with a radical positioning that places creativity first.
